It seems that smoking marijuana is a dying trend. Now that more health-conscious cannabis consumers are searching for alternatives to inhaling their buzz.
Some of the latest data from Arcview Market Research shows that California cannabis consumers alone dropped $180 million on THC-infused food and beverages in 2017. The situation is even more impressive now that the state has officially launched its recreational market. Edible marijuana sales are up by nearly 20 percent.
The Specialty Food Association ranked edibles as one of the top food trends of 2018.
“As more states legalize recreational marijuana, the varieties of pot-enhanced food and beverages will increase. Look out for continued interest and acceptance in a host of snacks, treats, and beverages with a little something extra, says SFA panelist Kara Nielsen, vice president, trends and marketing, CCD Innovation.