Month: February 2019

Attending an industry trade show is an awesome opportunity to stir up ideas, network with others in your niche, make contact with potential vendors, and discover new products. Trade shows are BIG events and can be quite overwhelming. There could be hundreds if not thousands of exhibitors pitching their products. Because your time is limited,…

E-commerce is here to stay. According to the latest UPS Pulse of the Online Shopper Study, 96% of Americans have made an online purchase in their life, 80% in the past month alone. It’s not just a one-time thing either — 4 in 10 purchases are now made using searching and buying. Independent retailers, especially, struggle with…

It’s one of the worst things that can happen during the winter —- the temperature outside is below butt-freezing level, you can’t watch the Walking Dead because snow is piling up on your satellite dish and the wind is blowing so hard that you can’t keep your torch lit. AND you’re running out of supplies…

According to an annual Local Consumer Review Survey by search agency Bright Local, 86% of consumers (including 95% of people aged 18-34) read reviews for local businesses. Awesome, you say, we had lots of reviews last year, so we’re good to go. Maybe not. The same survey showed that 40% of consumers only take into…

Attending a trade show is an expensive proposition. There’s airfare, Uber fees (and tips), hotel charges, and you’ll probably be hungry after a day checking out the exhibits, so you’ll be grabbing something to eat and drink. There’s also time lost from not being at your business — maybe you have to put on extra…