86% of B2B Buyers Prefer Using Self-Service Tools over Talking to a Sales Representative

86% of B2B Buyers Prefer Using Self-Service Tools over Talking to a Sales Representative

Dealing with sales reps is the ultimate catch-22 — you can’t do business without them, but oftentimes it seems like a challenge to do business with them. In a recent McKinsey survey of 1,000 B2B decision makers, lack of speed in interactions with their suppliers emerged as the number-one “pain point,” mentioned twice as often…

Transform your B2B Presence from Boring to Booming

Transform your B2B Presence from Boring to Booming

Many B2B companies don’t think they need to promote their products or services. Some rely on word-of-mouth, others just feel awkward about “blowing their own horn.” Unfortunately, this is a recipe for disaster when your competitors are showing up in front of your potential customers and actively promoting themselves. Your prospects aren’t going to figure…

Stop Competing: 6 Ways to Create Demand for YOUR Products

Stop Competing: 6 Ways to Create Demand for YOUR Products

You’ve probably heard marketing strategists talk about the different attributes and habits of Generation X,Y and Z. But what about Demand Generation? Despite what you might initially think, Demand Generation has nothing to do with those bratty, spoiled kids throwing temper tantrums in the toy aisle at Walmart. Demand Generation is not a description, but…

Instantly Upgrade your Instagram

Instantly Upgrade your Instagram

An average of 80 million ads are uploaded to Instagram each day. That’s a whole lot of #worthlessposts and #photosthatgetoverlooked. With Instagram’s ever-increasing engagement rates (according to Forrester Research, engagement on IG is 10x higher than Facebook, 54x higher than Pinterest, and 84x higher than Twitter) you can’t afford not to put your best branding…