#232 – September 2019
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Dealing with sales reps is the ultimate catch-22 — you can’t do business without them, but oftentimes it seems like a challenge to do business with them. In a recent McKinsey survey of 1,000 B2B decision makers, lack of speed in interactions with their suppliers emerged as the number-one “pain point,” mentioned twice as often…
Many B2B companies don’t think they need to promote their products or services. Some rely on word-of-mouth, others just feel awkward about “blowing their own horn.” Unfortunately, this is a recipe for disaster when your competitors are showing up in front of your potential customers and actively promoting themselves. Your prospects aren’t going to figure…
There are a lot of hook up apps, and while Near Me isn’t about scoring a booty call, it is about bringing together people looking for each other —- in this case, businesses and customers. NEAR ME searches are those conducted in various apps that show users all the businesses that fit their search criteria. In…
You’ve probably heard marketing strategists talk about the different attributes and habits of Generation X,Y and Z. But what about Demand Generation? Despite what you might initially think, Demand Generation has nothing to do with those bratty, spoiled kids throwing temper tantrums in the toy aisle at Walmart. Demand Generation is not a description, but…
An average of 80 million ads are uploaded to Instagram each day. That’s a whole lot of #worthlessposts and #photosthatgetoverlooked. With Instagram’s ever-increasing engagement rates (according to Forrester Research, engagement on IG is 10x higher than Facebook, 54x higher than Pinterest, and 84x higher than Twitter) you can’t afford not to put your best branding…
What happens when you don’t charge your phone? You turn down the screen brightness, try not to check your texts, and count down the moments until your phone shuts off altogether. As humans, just like your phone, when we’re not fully charged, we don’t perform as well. Here are a few tips for how to…
Can the profit margin on “cheap” products be higher than when you sell something of quality at a higher price point? Sure — at least when you first do the math. But when you look at the entire equation, quality always equals more sales and better customer relations. According to a recent customer expectations report…
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