If you want to draw more customers into you store make it personal for them.
A new customer satisfaction survey concluded that most shoppers would give up a lower product price online in exchange for personalized assistance or advice from an in-store associate.
Coldwell Banker Commercial found that the demographic aged 18-34 is most likely to go to stores “to kill time” than other demographics; 35% said they do this compared to 20% or less in all other age groups.
Those same Gen Z and millennial consumers are more likely to go to stores to spend time with family and friends (33%) than older respondents. As the purchasing power of these younger shoppers grows, there’s room for retailers to foster face-to-face loyalty.
Overall, shoppers still seem to be attached to the in-store experience. Sixty-eight percent of Coldwell Banker’s respondents said they “look for in-store experiences” when they shop in a physical store.
Those with a robust mobile shopping experience may have a leg up, as many in-store shoppers turn to their mobile devices to research products before buying.