NEWS

Enhance The Customer Experience

 

If you want to draw more customers into you store make it personal for them.
 
A new customer satisfaction survey concluded that most shoppers would give up a lower product price online in exchange for personalized assistance or advice from an in-store associate.
 
Coldwell Banker Commercial found that the demographic aged 18-34 is most likely to go to stores “to kill time” than other demographics; 35% said they do this compared to 20% or less in all other age groups.
 
Those same Gen Z and millennial consumers are more likely to go to stores to spend time with family and friends (33%) than older respondents. As the purchasing power of these younger shoppers grows, there’s room for retailers to foster face-to-face loyalty.
 
Overall, shoppers still seem to be attached to the in-store experience. Sixty-eight percent of Coldwell Banker’s respondents said they “look for in-store experiences” when they shop in a physical store.
 
Those with a robust mobile shopping experience may have a leg up, as many in-store shoppers turn to their mobile devices to research products before buying.

RECENTLY FEATURED IN NEWS

Instantly Upgrade your Instagram

An average of 80 million ads are uploaded to Instagram each day. That’s a whole lot of #worthlessposts and #photosthatgetoverlooked. With Instagram’s ever-increasing engagement rates

Read More »