How to Relate Your Products to Older Customers

How to Relate Your Products to Older Customers

You might call them the lost generation. With all the hype towards millennials taking over everything from the workforce to fashion and technology, one of the untapped and often forgotten demographics is our sweet old baby boomers and senior citizens. Big mistake. According to a recent study, roughly 70% of all the disposable income will come from this expanding group of seniors within the next five years, and according to AARP, nearly 10,000 adults turn 65 every day.
Things get even more golden for smoke shops and dispensaries. Rising health care costs have seniors seeking alternatives to traditional meds with cannabis use among seniors up tenfold over a decade ago. Seniors are into CBD as well. An Arthritis Foundation survey found that 79% of the 2,600 seniors who responded, reported they are either currently using CBD, have used it in the past or are considering using it as an alternative therapy to help manage arthritis pain.
So how do you reach this older demographic and how do you make them feel comfortable about coming into your store and trying products that they may have only once thought of as being used by hippies, hooligans and beatniks?

Don’t Market to “Seniors”

The first rule of marketing to today’s seniors is realizing that, perhaps even more so than previous generations, they don’t want to be labeled as elderly. In this country, “older person” or “older adult” are currently the most politically correct terms. All the typical euphemisms used to describe older populations — senior citizens, old folks and especially geezers, reek of ageism. You’ll be there one day yourself, so do your best to find a common ground and treat them as a person and not a number.
Older customers place an emphasis on value and benefits of a product, maybe more so than the younger generations, so take the time to answer questions and educate them on the pros and cons of specific products, and listen carefully so that you can make honest, thoughtful recommendations as to which products best meet their needs.

Don’t Sell to Seniors

You’ll find this out as you get older — as we age, our bullshit sensor becomes more attuned. Older adults have been there and done that, and they can tell a sales pitch a mile away. Throughout the buying process, use every opportunity to strengthen their trust in your brand and your products. Keep the communication straightforward and easily understood, and void too much slang and jargon — don’t make them have to look things up on Urban Dictionary.
Establish your credibility because who you are is as important as what you say. Remove the risk because seniors tend to be more careful with their money. And for the love of Mike, provide great customer service. Seniors are not as forgetful as you may have been led to believe. They have long memories and will never, ever forgive you for treating them poorly.


July News

So Much for Lockdowns Making Us More Health-Conscious    Market researcher Mintel found in a survey of 2,000 adults revealed that more than half of

Read More »

June 2021 News

CBD Manufacturers Need Better Testing    ‘Clean’, ‘safe’, ‘natural’, or ‘pure’ CBD are pivotal selling points for many CBD brands. However, these buzz words are

Read More »

May 2021 News

White House Staffers Suspended for Marijuana Use    Several White House staffers were asked to resign, were suspended or are working remotely after revealing past marijuana use

Read More »

April 2021 News

Legal States Have Fewer Workers Comp Claims    In the ongoing debate over marijuana’s full legalization, a new study offers supports this potential payoff: cheaper

Read More »

March 2021 NEWS

Cannabis May Becomes Locals-Only in Amsterdam The mayor of Amsterdam has submitted a proposal to ban non-residents from being able to purchase cannabis products at any of

Read More »

February 2021 News

Congressional Caucus Calls for Marijuana Legalization in 2021 A progressive caucus has rolled out an agenda that calls for legalizing marijuana within the first six

Read More »

For more information on this special



when you sign up for a 3 month agreement

Offer between June 15, 2020 thru JUNE 30, 2020.

A customer service rep will contact you with your email.

By submitting this form, you are consenting to receive marketing emails from: HQ Magazine, 9901 Acoma Rd SE, Albuquerque, NM, 87123. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact