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If you’re reading this fresh from the mailbox, Halloween season is already in full force, with the annual ghastly celebration only a few weeks away. If you’ve strategized properly, the decorations are already up, and the related promotional events have been long since planned. Remember, every holiday is an excuse for a party, and every excuse for a party is an opportunity for you to move merchandise.
But the experienced among us know that Halloween is barely a pregame for the maelstrom of good cheer and frivolous spending that its conclusion heralds. The Holiday shopping extravaganza is nearly upon us, and for many retailers, this is the season is where our annual bread is buttered.
The cynical among us may scoff. They may argue that the Holiday season is for the box chains, the Walmarts and Best Buys of the world who have turned Thanksgiving into an annual consumer feeding frenzy, but that defeatist mindset has no place within the entrepreneurial spirit. Make the right moves and a slice of that Holiday pie can be yours as well. Read More
That has never been as true as it is now. With our market growing and counter-cultural smoking accessories becoming more and more accepted by an ever-widening demographic, the once-forbidden wares we sling will become increasingly commonplace under the Christmas Tree. Remember, though, it’s up to you to remind your potential customers that yours is the place that offers those gifts that they won’t find anywhere else. Start working your social media now. Let the public know that you’ve got the goods they need and deals they can’t pass up. Consider other methods as well; radio, billboards, flyers—whatever brings the biggest crowds for the smallest investment. But be prepared for when your efforts pay off. Have policies in place for price-matching, special orders and returns, work out your holiday staffing schedule, and be damn sure you have the right merchandise in stock and the deals worked out to pry open those wallets.
Do it right and your hard work will pay off; more money in the bank and less inventory to count come January. Win/win. Happy retail season, everyone!
As the industry’s leading publication for over two decades, we want to remind you all that we are more than just another magazine; WE are the nexus of commerce for the counter-culture marketplace; headshops, smoke shops, vape shops, adult novelties, and dispensaries. Both publisher and platform, HQ exists to facilitate the continued evolution of a once-marginalized industry now on the cusp of legitimization.
Headquest (HQ) is a monthly business-to-business magazine that has been serving a broad range of counterculture retailers since 1998.
HQ goes to smoke/gift shops, hydroponic stores, cannabis dispensaries, adult stores, convenience stores, and similar retailers throughout the U.S. and Canada. Look for HQ Europe/U.K. coming soon!
HQ has a monthly circulation of approximately 16,000. As HQ is distributed to retail outlets only, it has become a trusted buying tool and information source for these retailers. HQ is also distributed at all major tradeshows. Retailers find HQ’s unique insights into our industry via full-length articles and product spotlights, always refreshing and informative. In addition, HQ provides readers with first-hand, successful business practices by featuring a thriving retail store every month. All of this makes HQ the premier trade magazine and your best venue for successful advertising.
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