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HQ Magazine Covid-19 Updates

As we’ve all experienced recently, change is inevitable not only in life but also in business. Webster defines change as “any alteration in the status quo.” With Covid-19 threatening lives across the country (and the globe) retailers and vendors alike may experience changes to normal operating procedures — it might be fewer customers, delays in product availability, or even being forced to lock the doors temporarily for the good of our neighbors and communities. But if there’s anything that those in the cannabis and smoke shop industries have proven over the years, it’s that they are survivors, willing not only to stand their ground, but also to adapt to changes in the economic and political environments.

HQ Magazine is proud to be a trusted source of information to those in the cannabis and counter-culture industries, and for more than two decades we have held strong to our mission to help retailers and vendors be effective, successful businesses. Primarily, we’ve done that through our monthly print magazine. Don’t worry — the magazine will keep coming as always. But in the light of changes taking place in the face of the pandemic, we’re going to ramp up our communications efforts to include more digital content. Wether you’re in lockdown mode or just experiencing a slowdown in business, now’s not the time to sit back and wait for things to get better —- now is the time to dive into learning new skills and approaches that will help you to run a viable business, not only in the immediate future, but for whatever changes may effect the future.

One of the new elements we are adding to our social media is livestream interviews with vendors, retailers and advocates within our industry. We’ll let you know the days and times when you can tune in — you’ll even be able to ask your own questions during the broadcasts! Please let us know if there are any special guests you’d like us to put on the list.

Our daily social media feeds, Facebook and Instagram in particular, will continue to highlight new products, industry news, marketing tips, etc.

We’re all in this together. Always have been, always will be. That’s how we will continue to survive and have a healthy, vibrant, successful industry.


Sandy Caputo
HQ Magazine
Director of Sales & Marketing


Pssst. Hey there. It’s us, your pals at HQ. Is it safe to come out yet? It’s a weird question for us to be asking, we know, but keep in mind this is print media. It’s still late March where we are, but you’re reading this in May. That’s five weeks in the future for us and we have no idea what that looks like. Where we are, the world as we’ve known it seems to be hanging in the balance. Half the population is basically on house arrest while the global economy is on the verge of taking a siesta. 

We are hoping against hope that by the time this issue hits your mailbox, the world will be returning to some semblance of normal, that maybe we’ll all be wondering if we didn’t overreact just a little. We can hope. But whatever the scenario is in May of 2020, take heart. Remember that as Americans, we come from a long line of generations before us who stared into the abyss and laughed in the face of oblivion. It’s just what we do. 

So, chin up. Stay stocked and stay vigilant. You can weather this. You’re in the business of pleasure, of healing, and of aiding and abetting the pilgrims on their sacred journey. The world needs you now more than ever. 



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