How to Overcome Customer Excuses and Make the Sale

How to Overcome Customer Excuses and Make the Sale

They say that you can’t believe everything you hear, and that’s especially true when it comes to the excuses customer have for not buying your products. The most common sales objections are abour budget, price, value and need. It’s important not to think of the customer as being negative, but rather presenting their personal perspective,…

Exploring the 4 W’s of CBD:  Survey finds CBD Helps Most with Pain, Anxiety and Sleep, Has Benefits Across a Wide Range of Diseases and Conditions

Exploring the 4 W’s of CBD: Survey finds CBD Helps Most with Pain, Anxiety and Sleep, Has Benefits Across a Wide Range of Diseases and Conditions

Figuring out how to maximize the therapeutic benefits of CBD is still a work in progress. To help get a clearer picture of the nuances of CBD’s efficacy, a California-based nonprofit called Project CBD interviewed 3,506 participants in relation to over 200 medical conditions and put together data regarding the “who, what, when, where and…

Effective Ways to Spread the Word about Your Business

Effective Ways to Spread the Word about Your Business

According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” That’s a fancy definition straight out of a college course. In simpler terms, PR is essentially about getting people’s attention, earning their trust through free publicity. Here are two tips for spreading the…

8 to 10 Consumers with High Emotional Engagement Promote a Brand they are Loyal To

8 to 10 Consumers with High Emotional Engagement Promote a Brand they are Loyal To

There are few kinds of loyalty as fierce or as unwavering as that of a football fan to their favorite team. Diehard fans are easy to spot from September through January. They can be seen out and about wearing their favorite team’s jersey and they can be spotted at the local watering hole on Saturdays…

Cannabis Banking Reform is Near Predicts American Banking Association President

Cannabis Banking Reform is Near Predicts American Banking Association President

The head of the American Bankers Association (ABA) is predicting that the House of Representatives will pass legislation allowing banks to service state-legal marijuana businesses as early as this month and no later than October. In an interview on the podcast Engage with Andy Busch that was released on Friday, ABA President and CEO Rob…

Is this the Endgame for JUUL? FDA Demands Answers over Misleading Claims

Is this the Endgame for JUUL? FDA Demands Answers over Misleading Claims

“Juul has ignored the law.” So says acting FDA Commissioner Ned Sharpless, M.D. in strong statement to the vaping juggernaut. The Food and Drug Administration has put Juul on notice with a pair of letters calling out the company for misleading statements about its products and ongoing targeting of teens. In the letter, issued September…