Features
When it comes to marketing, cannabis is different from every other consumer good available today. If sales start to dip in traditional retail, you can simply increase ad spending. However, with companies like Google, Meta, and even traditional broadcasters placing strict bans or severe limitations on cannabis advertising, the standard “pay-to-play” system just doesn’t work.
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It feels impossible sometimes to escape the more ridiculousness aspects of pop culture—like pickleball, whatever a Labubu is, and the inevitable media frenzy surrounding Taylor Swift and Travis Kelce's upcoming wedding. Thankfully, there’s at least one trend that’s still on the rise that I can get behind, which is kratom.
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On its face, it makes sense: an anti-establishment asset in a counterculture shop. But the ethical ramifications of cryptocurrency ATMs have divided smoke shop owners, who are increasingly asked to host them.
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This year, it’s time to try something different. Too many businesses focus on chasing the latest thing. But this year, why not make your resolution an addition by subtraction? Here’s a list of 10 bad habits you should strive to break in 2026.
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These days, everything comes down to good marketing. While most shop owners didn’t get into the business to make ads, effective promotion has become integral to modern business. Unfortunately, it also requires a separate skill set.
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Here’s the play for 2026: be a culture hub, not a commodity counter. We are in the era of experiential marketing and businesses. This is the right time to pivot to selling more than rolling papers and pipes.
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If you’ve been in Vegas in February with a badge from Champs, you might have visited the Starbase or Illuminarium after.
Maybe you walked in and saw B-Real from Cypress Hill. Or Too Short. Or John Hart. They were commanding the stage with a crowd dancing their asses off. You might have even watched people getting awards for best cleaner, nicotine pouch, nicotine vape, nicotine e-liquid, marketing, innovation, cannabis vape, glass line, new device, or shop.
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Clayton Smith was ready to die.
Like all soldiers, the former U.S. Army Captain accepted the reality of losing his life on the battlefield. But preparing for death at home was different. Despite a good job and a loving wife, Smith hurt immensely. He had tried everything to stop the pain, but everything failed. Only one thing stood between him and suicide: a final gamble on a psychedelic called ibogaine.
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How many loyalty and rewards programs are you a part of? Do you know how to access your rewards without keeping track of a physical stamp card? And as a business, how are you reaching your customers to keep them engaged and coming back?
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A copycat formula led us to abandon what made the industry great. You’ve got one last chance to change before it’s too late.
Back in September’s issue, we opened the door on the world of cryptocurrency and how it’s currently being used in our society. However, the crypto space isn’t all sugar and spice; there are some risks involved, too. We recently sat down with Kaz, the creator of the Kazonomics token, who is currently experiencing the downside of the crypto craze.
