Features
You’ve chosen to work in a gray area.
You sell products that contain cannabis or cannabis-adjacent substances as well as accessories that can be used to consume it. And while that area has become less gray—you can see rays of sunlight peeking through—the skies are still cloudy. THC remains a Schedule 1 substance, even as medical marijuana has migrated to Schedule 3.
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Running a cannabis business is notoriously complicated. For dispensaries, complex compliance burdens permeate every facet of the business, from zoning and licensing to marketing and payments. Whether you’ve been in the cannabis space for mere months or multiple decades, you’ve likely run into drawn-out approval processes, supply chain headaches, or constantly changing regulation that makes compliance challenging, not to mention the other micro and macroeconomic factors that plague all small business owners.
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The officials came for Lance Alyas once before. In 2023, they caught him in a sting, seized his merchandise, and tossed him in jail. But just seven days later, after he invoked Hawaii's version of a Freedom of Information Act request, the whole case fell apart. Alyas was released without bail, allowed to simply walk out the door.
Now, he’s advocating for freedom from Hawaii’s state officials once again. Only this time, it’s not just his own freedom. As the owner of Oahu’s top-rated smoke shops, he’s fighting for everyone’s right to sell hemp products in the Aloha State.
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If the United States were ever a country based on strict adherence to the law, those days are long past. The modern game lies in devising methods to circumvent laws. It’s how the rich avoid taxes, the powerful avoid jail, and industries of all kinds bypass regulations.
The paradox is that, despite its ubiquity, it’s not easy to stay beyond the reach of the long arm of the law. Well-moneyed, influential organizations still sometimes misjudge the political and legal playing field and have to pay up. The Sacklers (the family behind Purdue Pharma) eventually were bankrupted by the courts for their role in the opioid epidemic, and officials hit Meta with a $5 billion fine over privacy concerns.
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When you walk into a smoke shop today, you might notice the glass cases that once held rolling papers and blunt wraps now display CBD tinctures, functional mushroom capsules, kava elixirs, and hemp-infused sparkling water. The staff might talk to you about terpene profiles, cortisol levels, and a new vape line.
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I went home and told my girlfriend, who, after Googling the name of the business I bought it from, told me that, yes, it was technically weed. But it was CBD. She started laughing, telling me I had been ripped off.
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State-sanctioned medical and recreational cannabis programs benefit the average user in many ways. Still, they remain a double-edged sword for dispensary owners, greenhouse growers, and others who earn their living from the cannabis industry. There are plenty of profits to be had, sure, but how exactly are you expected to secure your cash or process electronic transactions when banks refuse to work with you?
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Your shop is not only a smoke shop; It's also a hangout spot and a community hub. It is a place where the regulars know your staff by name, and your staff knows what the regulars need. That's the secret sauce that the big-box chains can't replicate, and it starts with who you put behind the counter.
A well-staffed smoke shop is an operational strategy, but it's also a community. In lean economic times, that community is what keeps the lights on. When people feel like your shop is their spot, they don't stop coming in when money's tight. They prioritize it.
It all starts with Hiring.
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It’s almost amazing that the same institutions that brought us the 2008 financial crisis have a problem with selling glass pipes. Almost.
The truth is that an industry's past sins are only held against it when the money isn’t right. Big banks were willing to risk cratering the U.S. housing market because the profits were too good to ignore. But the cannabis industry rolls a different kind of paper, so instead of a slap on the wrist, it gets a surcharge.
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Smokeshop and counterculture enthusiasts enjoy discovery as part of the experience. Customers enjoy browsing. When they walk into a shop, they don't simply grab a product and leave. They look for something new.
This is the main reason flyers and posters still work. Smokeshops and dispensaries are highly visual environments. You want to see bold artwork, psychedelic graphics, and street-style posters that naturally capture attention.
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The use of cannabis in professional sports has always been a controversial subject. While some are firm believers that all substances should be banned from professional sports altogether, most people aren’t thinking about cannabis when they’re discussing performance-enhancing drugs (PEDs). In fact, there have been countless cannabis users in the world of professional sports throughout the years; some of whom are more open about their love for the plant than others.
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North Carolina might save us all. A new state bill may be the industry’s best option to save itself from demise when new federal cannabinoid bans take effect in November. And it could use your support.
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Hemp is often considered for the things that it is not. It is not intoxicating, it is not illegal, and it is not marijuana. However, now we are seeing a focus back to what it can be. The plant is moving into the level of wine and chocolate and becoming a movement and a culture.
