The Smokebuddy Creator Has Done It Again. With Lube.
Some ventures are so audaciously provocative they can’t help but captivate. That’s the driving premise behind the launch of Cock Oil—an ultra-premium water-based personal lubricant that mimics the body’s natural moisture, and Gregg Gorski’s newest innovation.
“We immediately trademarked Cock-a-Doodle-Goo,” Gorski said. “And the logo had to be a cartoon chicken with a hand around its neck getting choked, with eyes bulging and spit flying.”
In other words, choking the chicken.
If you’re not familiar with Gregg Gorski, you might be familiar with his flagship product, Smokebuddy—the gold standard in personal air filtration for nearly two decades. Often imitated, never duplicated, Smokebuddy allows people to smoke when and where they want, not when and where they can.
Gorski is a serial entrepreneur, compassionate chief executive, Le Mans-style race car driver, and creator of some of our industry’s most compelling and best-selling products.
“But don’t put the spotlight on me,” Gorski states, preferring to instead direct focus to the products, the mission, and the culture that goes on behind the scenes.
Buckle Up
It’s a wild ride that takes us from personal air filtration to personal lubrication. More than 17 years ago, Smokebuddy launched and immediately carved out a niche for smokers who value discretion and personal freedom. It quickly became an essential and gained a loyal following with its effective, user-friendly design. With a highly advanced HEPA filter made from post-consumer recycled plastic, activated carbon core, and ceramic bead technology, Smokebuddy filters away contaminants exhaled directly into the device rather than the entire room.
Nearly two decades later, the spark for Cock Oil was ignited at an event when Gorski jokingly asked his then-girlfriend to pass the cock oil. Her intrigued response—“Do they even make that?”—led him to discover the domain cockoil.com was available. With a quick purchase, Cock Oil was born.
Rising to the Occasion
Fast forward to present day and Gorski is flying around a race track with a choked chicken emblazoned on the sides of his car and a QR code that encourages you to ‘scan here for a good time.’ After the race, IndyCar officials are waiting patiently outside for a Cock Oil branded hat.
“We are navigating a saturated lube market,” Gorski added. “In order to not blend into the wall of lubes present in most shops, we are emphasizing an alternative and distinctive strategy: apparel. Lube merch featuring our unforgettable logo quickly becomes a conversation piece which we are using as a form of guerilla marketing and a catalyst for our rewards program.”
This organic promotion, coupled with a rewards-based system, turns fans into ambassadors, spreading the word and earning money for everyone involved. Does your current lube make you money? I bet the answer is no.
With a name like Cock Oil, it comes as no surprise that social media has effectively shadowbanned the company and all attempts at advertising. Which is why each hat or t-shirt sold includes a QR code offering discounts and rewards for both the wearer and the viewer. This innovative approach creates a self-sustaining marketing network, with every single customer promoting the brand while getting paid for it.
“We’re impossible to ignore,” Gorski continued. “Wear a Cock Oil hat, and you’re guaranteed to get a comment every day – and get rewarded.”
Gregg Gorski leads with integrity and innovation. He actively supports charitable causes, is active in the local community, and sponsors (often anonymously) up-and-coming athletes and teams. Proudly based in Southern California with American-made and
eco-conscious products where available, both Smokebuddy and Cock Oil resonate with customers who value quality and sustaninability.
“We don’t want to be a part of the pollution, we want to be a part of the solution,” Gorski concluded. It’s a testament to doing good while doing business—and is indicative of the man behind the brand.
