Features

Common business advice tends to view the 80:20 rule simplistically. Focus on the 80% of your store that drives profit, it says. Ignore the rest. That’s fine for the average folks. But what about those who want to boost the other 20%?
The splitting of an atom is what powers a nuclear bomb. The fusion of an atom is what powers the sun. One destroys; one creates—and in this industry, it’s all about creation. On May 3, 2022, a fusion occurred within our subset of commerce that has already sent a creative shockwave through the supply chain when Smoke Shop Events acquired HeadQuest Magazine in an all-cash purchase.
We’re not celebrating in the normal sense of the word, but we are appreciating the fact that life is (kind of) returning to normal after two years of COVID pandemic.