July Welcome

Finally…July! It is the month we have all been waiting for…not only are we all smack dab in the middle of trade show season, we are gearing up for our 2nd HQ Event this month! Can you believe it? If you haven’t registered yet, there is no time to waste. Register at www.theHQEvent.com to secure your spot. Recall the saying, “Curiosity killed the cat…but satisfaction brought it back.” Be curious, find satisfaction! This show is all about community and bringing advanced technology and increased professionalism to this fabulous industry! We can’t wait to show you everything we have in store. Don’t miss it!

As things are heating up this summer, be sure to check out the latest and greatest the HQ Quest for the Best section this issue! You really don’t want to miss the boat on these freshly launched products.
Now, we all know of some great stories that involve our industry comrades, but I bet you haven’t heard the one about Drake Fischer, owner of Durity Vape and Smoke Shop. Durity means “hardened, something that can endure pressure”, which just about sums up this awesome Shop of the Month story! Thanks for sharing with us, Drake!
Lastly, we are already prepping for THE Holiday edition of 2021. Wholesalers, do you have what it takes to make the list of lists? Send us an email to communications@headquest.com and tell us about your most popular, new launched, or most innovative product to date! We can’t wait to spotlight the best of the best as we kick things in high gear for the busiest time of the year!
See you all at the HQ Event. Be there or be square.

Recent Articles

With Halloweentime upon us, ghosts and goblins all around the world are gearing up for the annual celebration of the macabre. Between dressing up in fun costumes and making caramel apples to taking our kids trick-or-treating around the neighborhood, there’s no shortage of things to do at the end of October; but did you know that some of the earliest traditions revolved around the use of incense and other herbal blends?
When I was in college, my sophomore year roommate, who went by Bear, had a two-foot-tall bong with a name. Green Lucy was a gorgeous emerald-colored masterpiece with thick, bulbous glass at the top, comfortable for ripping huge hits. It was a celebrity on our floor of the creative arts co-op where we lived. People would come from all over the house, and sometimes from other parts of campus, just to hang with Bear and get baked from Green Lucy.
Charlea came into the cannabis space as a journalist, covering Missouri’s fascinating cannabis landscape as it rapidly evolved. While reporting on the state’s medical marijuana vote, Charlea got to know a local physician who was equally passionate about legalizing medical use in the state.
Common business advice tends to view the 80:20 rule simplistically. Focus on the 80% of your store that drives profit, it says. Ignore the rest. That’s fine for the average folks. But what about those who want to boost the other 20%?
Before you've said a word, your shop is selling. The customer hasn’t touched a single product, and your staff hasn't even said hello. Your decor and layout have already done the talking, either pulling people in or pushing them away.
As VP of Operations at ATM Wholesaler and Elite Merchant Services, he’s picked up the baton from his father and CEO, Norman Koza, who passed it to him after founding this successful company over 25 years ago.