There’s no shortage of people seeking CBD. In fact, awareness of CBD jumped from 47% in 2018 to 70% in 2019, according to a Nutrition Business Journal survey, and according to according to the Hemp Business Journal, global CBD market will grow to $2.1 billion in consumer sales by 2020.
With those kinds of numbers backing its popularity, CBD should sell itself. But as with any product category, there’s more to selling it in a retail environment than simply grouping products together and creating eye catching displays. With that in mind, here are two tips for making your CBD section stand out so that you can make more sales.
Focus on Educating the Consumer
As is often the case in new markets, most consumers will need to be educated about the legality, effectiveness and uses of CBD. It’s still a no-no to promote the health and wellness benefits of CBD with anything other than anecdotal evidence, having literature available from a trustworthy source is essential. Project CBD has brochures you can easily download and print out to have on hand.
Brand-provided literature is important because people like taking stuff home with them whether or not they buy the product. Brochures are mobile and give customers the chance to become more familiar with the product on their own terms. Don’t forget to staple one of your store business cards to any marketing material you hand out.
Lock It Up
Visit any store, whether its electronics or makeup, and you’ll find the best stuff in a locked showcase. The reasoning is two-fold. A customer can’t just walk right up and pluck the product off the shelf. That’s a big plus for CBD products that are often high-value items in small containers, making them east targets ideal shoplifters. Some people might be dissuaded from a purchase that requires in-store help, but for those that are truly interested in the product, the situation gives store employees the opportunity to engage, educate and even up-sell. Make Your CBD Section Stand Out
By
There’s no shortage of people seeking CBD. In fact, awareness of CBD jumped from 47% in 2018 to 70% in 2019, according to a Nutrition Business Journal survey, and according to according to the Hemp Business Journal, global CBD market will grow to $2.1 billion in consumer sales by 2020.
With those kinds of numbers backing its popularity, CBD should sell itself. But as with any product category, there’s more to selling it in a retail environment than simply grouping products together and creating eye catching displays. With that in mind, here are two tips for making your CBD section stand out so that you can make more sales.
Focus on Educating the Consumer
As is often the case in new markets, most consumers will need to be educated about the legality, effectiveness and uses of CBD. It’s still a no-no to promote the health and wellness benefits of CBD with anything other than anecdotal evidence, having literature available from a trustworthy source is essential. Project CBD has brochures you can easily download and print out to have on hand.
Brand-provided literature is important because people like taking stuff home with them whether or not they buy the product. Brochures are mobile and give customers the chance to become more familiar with the product on their own terms. Don’t forget to staple one of your store business cards to any marketing material you hand out.
Lock It Up
Visit any store, whether its electronics or makeup, and you’ll find the best stuff in a locked showcase. The reasoning is two-fold. A customer can’t just walk right up and pluck the product off the shelf. That’s a big plus for CBD products that are often high-value items in small containers, making them east targets ideal shoplifters. Some people might be dissuaded from a purchase that requires in-store help, but for those that are truly interested in the product, the situation gives store employees the opportunity to engage, educate and even up-sell. 
Recent Articles
By
With Halloweentime upon us, ghosts and goblins all around the world are gearing up for the annual celebration of the macabre. Between dressing up in fun costumes and making caramel apples to taking our kids trick-or-treating around the neighborhood, there’s no shortage of things to do at the end of October; but did you know that some of the earliest traditions revolved around the use of incense and other herbal blends?
By
When I was in college, my sophomore year roommate, who went by Bear, had a two-foot-tall bong with a name. Green Lucy was a gorgeous emerald-colored masterpiece with thick, bulbous glass at the top, comfortable for ripping huge hits. It was a celebrity on our floor of the creative arts co-op where we lived. People would come from all over the house, and sometimes from other parts of campus, just to hang with Bear and get baked from Green Lucy.
By
Charlea came into the cannabis space as a journalist, covering Missouri’s fascinating cannabis landscape as it rapidly evolved. While reporting on the state’s medical marijuana vote, Charlea got to know a local physician who was equally passionate about legalizing medical use in the state.
By
Common business advice tends to view the 80:20 rule simplistically. Focus on the 80% of your store that drives profit, it says. Ignore the rest. That’s fine for the average folks. But what about those who want to boost the other 20%?
By
Before you've said a word, your shop is selling. The customer hasn’t touched a single product, and your staff hasn't even said hello. Your decor and layout have already done the talking, either pulling people in or pushing them away.
By
As VP of Operations at ATM Wholesaler and Elite Merchant Services, he’s picked up the baton from his father and CEO, Norman Koza, who passed it to him after founding this successful company over 25 years ago.
