Let’s Talk About Ghosting: The Art of Burning Bridges Before You Build Them

Let’s talk about “ghosting.” No, not the kind where your Tinder date disappears into the ether (though, ouch). We’re talking about the new workplace epidemic: vanishing without a trace in the middle of a business conversation. Yes, it’s a thing now. And yes, it’s as lame as it sounds.

In the modern workplace, communication isn’t just a “nice-to-have” soft skill—it’s the actual backbone of every successful professional relationship. But apparently, some folks missed that memo (or, more likely, just didn’t reply to it). Suddenly, it’s totally normal to just . . . stop responding. No explanation. No closure. Just poof. Wrong.

Let’s be clear: ghosting isn’t just a harmless side effect of being “super busy” or “overwhelmed.” Nope. It’s not your calendar’s fault. No. It’s not Mercury in retrograde. Never. It’s just plain unprofessional. Google that. When you ignore emails, calls, or text messages—which for the record makes me CRAZY—especially after you’ve already engaged—it’s basically telling the other person, “Your time and effort? Meh.” Whatever. No, not whatever. In any industry, that’s not just disappointing. It’s damaging. Like, “watch your reputation slowly circle the drain,” damaging. It will catch up with you, this I promise. The “Text Ghost” is not an honor anyone should be aiming for.

When Silence Isn’t Golden

Every business, from Fortune 500s to your cousin’s Etsy shop, relies on clear, timely communication. When professionals ghost each other—be it a vendor, a job candidate, a client, or a potential partner—confusion reigns. Projects stall. Deals die. Trust? Gone. All of it. And if you think this only affects the person you ghosted, think again. Over time, it chips away at your own credibility and your company’s reputation. But hey, at least you saved yourself the 30 seconds it would’ve taken to type, “Thanks, but we’re going in another direction.” Really, time it. 30 seconds. 

It’s funny (not really) how often people say they want to be taken seriously in business. “I’m building my network!” “I want to be seen as a pro!” Cool, man. But did you miss the 100 times your parents said, “Actions speak louder than words”? If you want to be seen as credible and trustworthy, you have to actually be credible and trustworthy. Yes, you really do. That means communicating, being responsive, and—brace yourself—being accountable. This isn’t Advanced Business Theory. It’s Business 101. 

Relationships Are Everything: And Nothing Says ‘Professional’ Like Dropping Off the Face of the Earth

Here’s a wild idea: business is about relationships. Shocking, I know. Whether you’re negotiating a contract, collaborating on a project, or just schmoozing at a networking event, open and honest communication is what separates the pros from the amateurs. Ghosting? It leaves people wondering what went wrong, if they made a mistake, or if you were abducted by aliens (and some of you should be). It creates uncertainty and distrust. And honestly, who needs more of that? Not me. Don’t ghost me; I keep track, and so should you.

Now, imagine the alternative: clear, timely communication. Imagine all the people. Even a quick, “Thanks for your time, but we’re passing,” preserves goodwill and keeps the door open for future opportunities. It shows respect, maturity, and a commitment to building real professional relationships. In other words: grow up.

Accountability and Professionalism: Not Included in the Ghoster’s Handbook

Responsiveness isn’t just about replying to messages before they turn into digital fossils. It’s about being accountable for your commitments and being transparent about your intentions. Let’s repeat that:  It’s about being accountable for your commitments and being transparent about your intentions. If things change, say so. If you’re not interested, say so. If you need more time, say so. It’s not rocket science, people. Say so. These tiny acts of professionalism go a long way in building trust and credibility. Duh.

Raising Expectations: Because “Vanishing” Isn’t a Career Path 

And here’s the kicker, serial ghosters: expectations for professionalism are rising everywhere. Truth. Those who embrace open communication and relationship-building? They’ll thrive. Those who keep ghosting and dodging accountability? They’ll be left behind (and this I would like to see, I have a list.)

And remember: business isn’t a magic act. Disappearing doesn’t make you a star—it just makes you hard to work with. So let’s raise the bar. Let’s make ghosting a relic of the past—right next to reply-all email chains. Let’s show the world we’re serious, reliable, and ready to do business like grown-ups. Because at the end of the day, communication isn’t just good manners—it’s good business. Game on, folks. You can be a ghost for Halloween, I support you.




Do you know a powerhouse woman making waves in the cannabis industry? Whether she’s leading, innovating, advocating, or inspiring, we want to hear her story! Our Women in Cannabis spotlight celebrates the trailblazers, changemakers, and unsung heroes shaping the future of the industry. Nominate someone who deserves the recognition—because their work deserves to be seen! Submit your nomination now, click here!

Recent Articles

You’ve chosen to work in a gray area. You sell products that contain cannabis or cannabis-adjacent substances as well as accessories that can be used to consume it. And while that area has become less gray—you can see rays of sunlight peeking through—the skies are still cloudy. THC remains a Schedule 1 substance, even as medical marijuana has migrated to Schedule 3.
Running a cannabis business is notoriously complicated. For dispensaries, complex compliance burdens permeate every facet of the business, from zoning and licensing to marketing and payments. Whether you’ve been in the cannabis space for mere months or multiple decades, you’ve likely run into drawn-out approval processes, supply chain headaches, or constantly changing regulation that makes compliance challenging, not to mention the other micro and macroeconomic factors that plague all small business owners.
Blending traditional values with modernized, energetic branding, Not Ya Son’s Weed falls somewhere between the cannabis days of yore and today’s recreational cannabis boom. Not Ya Son’s Weed offers a variety of products—including pre-rolls, exotic flower, and gummies—that provide much-needed relief without being too overbearing.
The officials came for Lance Alyas once before. In 2023, they caught him in a sting, seized his merchandise, and tossed him in jail. But just seven days later, after he invoked Hawaii's version of a Freedom of Information Act request, the whole case fell apart. Alyas was released without bail, allowed to simply walk out the door. Now, he’s advocating for freedom from Hawaii’s state officials once again. Only this time, it’s not just his own freedom. As the owner of Oahu’s top-rated smoke shops, he’s fighting for everyone’s right to sell hemp products in the Aloha State.
Born Sara Benetowa in Warsaw, Poland, in 1903, Sula Benet may not be an immediately recognizable name in cannabis spaces today, but she should be. While she primarily studied Polish folk customs, Benet became known for her graduate thesis at the University of Warsaw, titled Hashish in Folk Customs and Beliefs. In the paper, she claims that the plant kaneh bosm—which is referenced throughout the Old Testament and Torah and often translated as “calamus”—actually refers to hemp. Benet’s theory remains both significant and highly controversial today, especially as various religious and evangelical groups continue to demonize the plant.
If the United States were ever a country based on strict adherence to the law, those days are long past. The modern game lies in devising methods to circumvent laws. It’s how the rich avoid taxes, the powerful avoid jail, and industries of all kinds bypass regulations. The paradox is that, despite its ubiquity, it’s not easy to stay beyond the reach of the long arm of the law. Well-moneyed, influential organizations still sometimes misjudge the political and legal playing field and have to pay up. The Sacklers (the family behind Purdue Pharma) eventually were bankrupted by the courts for their role in the opioid epidemic, and officials hit Meta with a $5 billion fine over privacy concerns.
When you walk into a smoke shop today, you might notice the glass cases that once held rolling papers and blunt wraps now display CBD tinctures, functional mushroom capsules, kava elixirs, and hemp-infused sparkling water. The staff might talk to you about terpene profiles, cortisol levels, and a new vape line.
I went home and told my girlfriend, who, after Googling the name of the business I bought it from, told me that, yes, it was technically weed. But it was CBD. She started laughing, telling me I had been ripped off.