Things are pretty tough nowadays. Just as we’re coming out of the pandemic, where people aren’t worrying so much about their health, we’re now facing a financial crisis with everything from fuel to Fritos going up in price, and people are paying close attention to their spending habits. There’s only so much you can do to compete, but nothing is more effective in terms of boosting your business than building customer loyalty.
One of the most basic loyalty programs is the old-fashioned punch card. You determine if the reward is based on buying multiples of a single item or on the dollar amount spent during each visit. You only need to print out the cards to launch and manage the program. Plus, it’s up to your customers to keep track of their rewards cards, minimizing your work.
Fivestars (fivestars.com)is among the longest running and most well known digital customer loyalty programs. Fivestars lets customers sign up via tablet and delivery of rewards messages goes directly to their mobile phone. The advantage of the program is that it can target specific segments of your customer base. For example, it can target customers with birthdays and those who haven’t visited recently and sends them a reminder that you can’t wait to see them again.
Belly (bellycard.com)is another app-based solution that allows customers sign in and earn rewards points at your place of business. The program allows you to create email campaigns and integrate social media. Lite, full and elite plans are available.
Xoxoday (xoxoday.com)is easy to love because it helps businesses to simplify rewards programs while making the gratification experience delightful for end-users. The biggest benefit for businesses is that Xoxoday integrates seamlessly with many of the most popular HRMS, HRIS, CRM, SSO, and SAML tools. Xoxoday also helps motivate employees with an incentive feature where they can redeem sales-based points in categories like experiences, activities, gift cards, travel, hotels, and many more.
