Get a Head Start on 4/20

Why You Shouldn’t Wait to Celebrate

It’s almost time for the most epic holiday of the year – 4/20! Smoke shop retailers are getting hyped and ready to celebrate. While some may think it’s best to wait until April 20th to start the party, we’re here to tell you that starting your 4/20 promotions early is the way to go!

  1. Build anticipation and excitement By starting your 4/20 promotions early, you have the opportunity to build anticipation and excitement for the holiday. This can help generate buzz and attract customers to your store before the actual day arrives. By creating a sense of excitement around 4/20, you can make your customers feel like they’re part of something special and exclusive.
  2. Stand out from the competition With so many smoke shops competing for business on 4/20, it can be difficult to stand out from the crowd. By starting your promotions early, you can get a head start on the competition and set yourself apart from other retailers. This can help you attract more customers and increase your sales during the holiday.
  3. Offer limited-time deals and promotions Starting your 4/20 celebrations early also gives you the opportunity to offer limited-time deals and promotions. For example, you could offer a discount on smoking accessories for the week leading up to 4/20 or host a special event at your store. By offering exclusive deals and events, you can incentivize customers to shop at your store and create a sense of urgency around the holiday.
  4. Avoid the last-minute rush By spreading out your 4/20 promotions over a longer period of time, you can avoid overcrowding in your store on the big day and ensure that your customers have a positive shopping experience. This can help you build customer loyalty and keep people coming back to your store year after year.

Recent Articles

ile Mike Wittenberg sat in a Dominican Republic prison, a thought occurred to him. “I could appreciate flushing the toilet,” he said. “When you’re in a third-world jail without running water 23.5 hours a day, you learn to appreciate the little things.”
When it comes to marketing, cannabis is different from every other consumer good available today. If sales start to dip in traditional retail, you can simply increase ad spending. However, with companies like Google, Meta, and even traditional broadcasters placing strict bans or severe limitations on cannabis advertising, the standard “pay-to-play” system just doesn’t work.
It feels impossible sometimes to escape the more ridiculousness aspects of pop culture—like pickleball, whatever a Labubu is, and the inevitable media frenzy surrounding Taylor Swift and Travis Kelce's upcoming wedding. Thankfully, there’s at least one trend that’s still on the rise that I can get behind, which is kratom.
When Adelia Carrillo (Fakhri) and Parisa Rad first sat down for brunch in Phoenix, AZ, with a few other women in the cannabis industry, they had no idea how that moment would change the trajectory of their lives. “The energy in that room was transformative,” Adelia says.
On its face, it makes sense: an anti-establishment asset in a counterculture shop. But the ethical ramifications of cryptocurrency ATMs have divided smoke shop owners, who are increasingly asked to host them.
Cannabis and comedy go hand-in-hand. After all, who hasn’t smoked a joint and immediately caught a case of the giggles? Who hasn’t taken a huge bong rip, only to have your best smoking buddy crack a joke as soon as you inhale?
How Aaron Pavloff made Field Tryp an exclusive luxury event for big-time buyers and vendors.
For Asia Cannario, the War on Drugs is especially personal. Like many people, she started using cannabis as a teenager and got into selling cannabis in her 20s in Baltimore, Maryland, long before any legalization efforts grew teeth.