FDA Goes to the Supreme Court

American Vapor Manufacturers Logo

For the better part of a decade, the Food and Drug Administration (FDA) has been on the warpath against the most effective quit-smoking tool in history—nicotine vaping. The agency granted itself the authority to regulate nicotine vapor products in 2016, then proceeded to arbitrarily ban millions of the most popular devices and liquids, leaving only 34 options on the market, all sold by major tobacco companies.

FDA justifies this shameless behavior by claiming that these vaping products pose a threat to youth, even though its own survey data shows that underage use of all nicotine and tobacco products is at record lows.

In a bid to check the FDA’s abuse of power, 30 vapor manufacturers have sued the agency on various occasions and one of those cases, originally brought by Triton Distribution, has finally made its way to the US Supreme Court. My organization, the American Vapor Manufacturers (AVM), filed an Amicus brief in the case urging the Court to affirm an earlier ruling that FDA acted “arbitrarily and capriciously” in prohibiting Triton from marketing its vapor products.

The case is poised to upend the FDA’s iron-fisted regulation and expand adult access to vapor products that could save millions of lives. Let’s take a brief look at the arguments the Court will consider.

Changing the Rules Mid-Game

Triton’s argument in the case, which our brief builds on, is simple: the FDA changed its position on the authorization requirements for flavored vaping products after manufacturers had submitted their applications. Initially the agency said that applicants would not have to submit expensive, time consuming studies to have their products authorized. The FDA then refused to authorize millions of products precisely because the manufacturers did not submit those studies with their applications.

‘Fatal Flaw’

That sort of chicanery is unacceptable on its own, but FDA’s excuse for this about-face was even more absurd. The agency implemented this abrupt change in the authorization process because it received 26 million product applications after anticipating that it would receive less than 6,800. To avoid reviewing those millions of products, FDA instituted a “fatal flaw” review approach. As we noted in our brief:

“Importantly, the stated goal of the fatal flaw memo placed expediency over substance by allowing FDA to … quickly deny marketing authorization for as many non-tobacco flavored [vaping products] as possible.”

In short, the FDA rigged its authorization process to lighten its workload, what Triton called “quintessential arbitrary agency action.” The Fifth Circuit Court, which previously ruled in Triton’s favor, was less polite—labeling FDA’s policy change a “regulatory switcheroo.”

Not only was the FDA’s behavior unethical, it was blatantly illegal. The agency is required by law to thoroughly review each product application, as we explained in our brief. A separate statute mandates that federal agencies notify the public of a proposed rule and allow Americans to comment before the proposal takes effect. FDA did neither, apparently expecting us to ignore its Machiavellian scheming.

The agency must be held accountable for so flagrantly disregarding the rule of law and public health. We intend to do just that. As we told the FDA after filing our brief, “See you in court.”

Recent Articles

I went home and told my girlfriend, who, after Googling the name of the business I bought it from, told me that, yes, it was technically weed. But it was CBD. She started laughing, telling me I had been ripped off.
State-sanctioned medical and recreational cannabis programs benefit the average user in many ways. Still, they remain a double-edged sword for dispensary owners, greenhouse growers, and others who earn their living from the cannabis industry. There are plenty of profits to be had, sure, but how exactly are you expected to secure your cash or process electronic transactions when banks refuse to work with you?
Aubrey Amatelli wants to help dispensaries and cannabis retailers navigate one of the toughest parts of the industry: money. When the company she worked for right out of grad school was acquired by JPMorgan, Aubrey entered the complex world of payments and has stayed there for her entire career.
There’s a paradox to business conferences. The best ones manage to swing from buttoned down to wildly unscripted—sometimes seconds apart. For attendees, it’s the combination of personal connections and professional development that makes regular trips to conferences worthwhile. And in an industry like this one, pulling that off is harder than it looks.
Your shop is not only a smoke shop; It's also a hangout spot and a community hub. It is a place where the regulars know your staff by name, and your staff knows what the regulars need. That's the secret sauce that the big-box chains can't replicate, and it starts with who you put behind the counter. A well-staffed smoke shop is an operational strategy, but it's also a community. In lean economic times, that community is what keeps the lights on. When people feel like your shop is their spot, they don't stop coming in when money's tight. They prioritize it. It all starts with Hiring.
Dr. Macias first fell in love with science while studying at Howard University, where she completed her undergraduate studies and later earned her PhD in cellular and molecular biology. While at Howard, she became especially interested in cancer research due to personal ties. Growing up in a Creole family and predominantly Black community in Louisiana, Dr. Macias watched many women around her battle breast cancer, so at Howard, she decided to focus her research on the BRCA1 gene.
It’s almost amazing that the same institutions that brought us the 2008 financial crisis have a problem with selling glass pipes. Almost. The truth is that an industry's past sins are only held against it when the money isn’t right. Big banks were willing to risk cratering the U.S. housing market because the profits were too good to ignore. But the cannabis industry rolls a different kind of paper, so instead of a slap on the wrist, it gets a surcharge.
Smokeshop and counterculture enthusiasts enjoy discovery as part of the experience. Customers enjoy browsing. When they walk into a shop, they don't simply grab a product and leave. They look for something new. This is the main reason flyers and posters still work. Smokeshops and dispensaries are highly visual environments. You want to see bold artwork, psychedelic graphics, and street-style posters that naturally capture attention.