Americans are ‘So #@$%ing Ready’ for Ordinary Moments to Return

As COVID-19 restrictions continue to lift, Groupon surveyed more than 2,000 people across the U.S. and not surprisingly found that the majority (71%) of Americans are ‘So #@$%ing Ready’ to get back to their everyday lives.

Another 74% said they will never take ordinary experiences such as eating at a restaurant, getting a haircut outside of their garage, going to the movies or taking a group fitness class for granted ever again. And this bodes well for local economies as nearly 60% of total respondents said they are more inclined to support small businesses than they were prior to the pandemic.

To provide some “Joy of Doing the Ordinary” inspiration, Groupon uncovered the top-25 activities that people plan to do as soon as restrictions ease and things begin to return to normal. The experiences people are excited about vary from the unique and daring to the simple and everyday.

Once pandemic restrictions have been fully lifted in their area, here’s what respondents are ‘So #@$%ing Ready’ to do first:

  • Hugging friends and family (41%)
  • Trying a new restaurant (33%)
  • Going to the movies (32%)
  • Experiencing the holidays as a big family (29%)
  • Seeing people’s faces in public (28%)
  • Hanging out with more than six people (26%)
  • Staying at a hotel or resort (26%)
  • Going to brunch with friends (23%)
  • Traveling across the country to see family (23%)
  • Attending a concert (20%)

“From economic hardship to emotional distress, we have all felt the weight of the past year, and the lives of so many have profoundly changed forever,” said Brian Fields, Chief Commercial Officer at Groupon. “These days, we are finding joy in doing the ordinary as we march toward normalcy. As more people become vaccinated and restrictions are responsibly lifted, we know that people are ready to get back to life.”

 

Recent Articles

Even without the representation and recognition they deserve, women have always been at the center of the cannabis movement.
There are objects Americans buy because they need them, and objects Americans buy because they let them be a certain kind of person. A perfectly functional version exists, usually for a fraction of the price. But the other version comes with a name, a story, and a reason to pay extra.
Walk into any warehouse rave, desert gathering, or rooftop after-hours in 2026, and you’ll feel it: the psychedelic underground is back, louder, weirder, and far more self-aware than its ‘60s predecessor ever imagined.
In 62 BC, Julius Caesar announced his plan to divorce his second wife, Pompeia. She had been involved in an ancient Roman sex scandal, accused of flirting with another man during a women-only religious event.
ile Mike Wittenberg sat in a Dominican Republic prison, a thought occurred to him. “I could appreciate flushing the toilet,” he said. “When you’re in a third-world jail without running water 23.5 hours a day, you learn to appreciate the little things.”
When it comes to marketing, cannabis is different from every other consumer good available today. If sales start to dip in traditional retail, you can simply increase ad spending. However, with companies like Google, Meta, and even traditional broadcasters placing strict bans or severe limitations on cannabis advertising, the standard “pay-to-play” system just doesn’t work.
It feels impossible sometimes to escape the more ridiculousness aspects of pop culture—like pickleball, whatever a Labubu is, and the inevitable media frenzy surrounding Taylor Swift and Travis Kelce's upcoming wedding. Thankfully, there’s at least one trend that’s still on the rise that I can get behind, which is kratom.
When Adelia Carrillo (Fakhri) and Parisa Rad first sat down for brunch in Phoenix, AZ, with a few other women in the cannabis industry, they had no idea how that moment would change the trajectory of their lives. “The energy in that room was transformative,” Adelia says.