Shatter Batter

It’s a beautiful day in Colorado, a blueberry sky perforated by sugar-capped mountain peaks that glow under the morning’s lemon-drop sun. Vape in tow, you’re taking a stroll through town, your breaths of the crisp mountain air interspersed with atomized plumes of a sticky sweetness that softens every step. You exhale another cloud as you round the next corner, almost colliding with an officer on foot patrol as you do. He sniffs the air.

“That’s a delicious smelling e-juice. What’s the flavor?”

You smile. It’s ok. You’re using Shatter Batter.

“Pink Lemonade,” you reply, and then invite him to come by the shop and try some.

He thanks you and you resume your stroll. You mutter a quiet “thank you” of your own. It’s not to your new patrol pal, but to Shatter Batter, the new, USP grade e-juice that effectively dissolves herbal concentrates into a concoction that you can take anywhere. You’d tried the idea with other liquids, but it clumped up like cottage cheese. This juice flows like silk.

You carry all six flavors, each designed to compliment the terpenes of your herb like cheese with wine. You even grabbed the neutral juice for those customers who crave purity. The directions suggested a ratio of one gram of concentrate for 3ml of juice, but you scaled it back for a subtle, daytime lift. You smile again, knowing that at a $25 retail price with a solid margin for your store, your new e-juice has lightened your step way more than your wallet. Thank you, Shatter Batter.

shatterbatter.com

Recent Articles

With Halloweentime upon us, ghosts and goblins all around the world are gearing up for the annual celebration of the macabre. Between dressing up in fun costumes and making caramel apples to taking our kids trick-or-treating around the neighborhood, there’s no shortage of things to do at the end of October; but did you know that some of the earliest traditions revolved around the use of incense and other herbal blends?
When I was in college, my sophomore year roommate, who went by Bear, had a two-foot-tall bong with a name. Green Lucy was a gorgeous emerald-colored masterpiece with thick, bulbous glass at the top, comfortable for ripping huge hits. It was a celebrity on our floor of the creative arts co-op where we lived. People would come from all over the house, and sometimes from other parts of campus, just to hang with Bear and get baked from Green Lucy.
Charlea came into the cannabis space as a journalist, covering Missouri’s fascinating cannabis landscape as it rapidly evolved. While reporting on the state’s medical marijuana vote, Charlea got to know a local physician who was equally passionate about legalizing medical use in the state.
Common business advice tends to view the 80:20 rule simplistically. Focus on the 80% of your store that drives profit, it says. Ignore the rest. That’s fine for the average folks. But what about those who want to boost the other 20%?
Before you've said a word, your shop is selling. The customer hasn’t touched a single product, and your staff hasn't even said hello. Your decor and layout have already done the talking, either pulling people in or pushing them away.
As VP of Operations at ATM Wholesaler and Elite Merchant Services, he’s picked up the baton from his father and CEO, Norman Koza, who passed it to him after founding this successful company over 25 years ago.