Are You Ready for Online Holiday Shoppers? 

By
HeadQuest

According to a new survey conducted by Dynata for Redpoint Global, a software company providing omnichannel support to retailers, nearly two-thirds of the 1,000 adult shoppers questioned (62%) planned to do all their holiday shopping online. 

 

With that being said, e-commerce holiday retail sales are expected to grow between 25% to 35% from November through January, reaching $182 billion to $196 billion in total. Are you ready to grab a piece of that pie? Here are a few tips to get your online experience tuned up and ready for holiday shoppers. 

 

Evaluate the Overall Experience 

 

Use your website design to bring your brand to life and create a personalized shopping experience for all of your customers. If you’re having a holiday sale on different products, you should cross-sell and upsell products that directly complement the sale. 

 

Showcase your holiday products. Start by determining which products you’re going to sell this holiday season. Are there specific product bundles your target audience has been wanting? What about seasonal favorites?  

 

Product recommendations that speak to the consumer as an individual shopper can have a lasting impact.  

 

Optimize the checkout page 

 

By the time a customer reaches the checkout page, they’ve already decided they want to make a purchase. Optimizing your checkout page means making the process as smooth as possible, so the customer doesn’t leave before completing the purchase. 

 

Create a seamless checkout experience by only having one checkout page, enabling guest checkout, and offering several payment options. 

 

Make it Memorable 

 

At a time of year when your customers are likely to come home to a myriad of generic boxes from mass marketplaces that contain more air than product, you can truly set your brand apart with a thoughtful packaging experience that elevates your direct customer connection. 

 

A simple hand-printed thank you card can make all the difference to a customer’s experience. Don’t forget to throw in a few “stocking stuffers” like stickers, rolling papers, and anything with your store name and logo. And don’t forget to include an exclusive coupon that will bring shoppers your way for a good start to the new year! 

 

Recent Stories

Recent Articles

CBD 3
By
Jimmy Wohl
Lung, Tongue, and Skin
I went home and told my girlfriend, who, after Googling the name of the business I bought it from, told me that, yes, it was technically weed. But it was CBD. She started laughing, telling me I had been ripped off.
banking 2
By
Joe Reefer
High Risk, High Cash: The Banking Struggles of Legal Cannabis
State-sanctioned medical and recreational cannabis programs benefit the average user in many ways. Still, they remain a double-edged sword for dispensary owners, greenhouse growers, and others who earn their living from the cannabis industry. There are plenty of profits to be had, sure, but how exactly are you expected to secure your cash or process electronic transactions when banks refuse to work with you?
WIC 2
By
Emily Long
Women in Cannabis – Aubrey Amatelli
Aubrey Amatelli wants to help dispensaries and cannabis retailers navigate one of the toughest parts of the industry: money. When the company she worked for right out of grad school was acquired by JPMorgan, Aubrey entered the complex world of payments and has stayed there for her entire career.
MJ 1
By
Matt Weeks
Building the Best: How the MJBizCon Gets Made
There’s a paradox to business conferences. The best ones manage to swing from buttoned down to wildly unscripted—sometimes seconds apart. For attendees, it’s the combination of personal connections and professional development that makes regular trips to conferences worthwhile. And in an industry like this one, pulling that off is harder than it looks.
staffing 1
By
Karen Maina
Staff Your Shop And Build Your Tribe
Your shop is not only a smoke shop; It's also a hangout spot and a community hub. It is a place where the regulars know your staff by name, and your staff knows what the regulars need. That's the secret sauce that the big-box chains can't replicate, and it starts with who you put behind the counter. A well-staffed smoke shop is an operational strategy, but it's also a community. In lean economic times, that community is what keeps the lights on. When people feel like your shop is their spot, they don't stop coming in when money's tight. They prioritize it. It all starts with Hiring.
2026-06-01_20-59-01
By
Emily Long
Women in Cannabis – Dr. Chanda Macias
Dr. Macias first fell in love with science while studying at Howard University, where she completed her undergraduate studies and later earned her PhD in cellular and molecular biology. While at Howard, she became especially interested in cancer research due to personal ties. Growing up in a Creole family and predominantly Black community in Louisiana, Dr. Macias watched many women around her battle breast cancer, so at Howard, she decided to focus her research on the BRCA1 gene.
2026-06-01_20-45-52
By
Matt Weeks
Cards Denied: Smoke Shops, Dispensaries, and the Paradox of Modern Banking
It’s almost amazing that the same institutions that brought us the 2008 financial crisis have a problem with selling glass pipes. Almost. The truth is that an industry's past sins are only held against it when the money isn’t right. Big banks were willing to risk cratering the U.S. housing market because the profits were too good to ignore. But the cannabis industry rolls a different kind of paper, so instead of a slap on the wrist, it gets a surcharge.
2026-06-01_20-34-44
By
Karen Maina
Print Lives! Why Flyers and Posters Still Work
Smokeshop and counterculture enthusiasts enjoy discovery as part of the experience. Customers enjoy browsing. When they walk into a shop, they don't simply grab a product and leave. They look for something new. This is the main reason flyers and posters still work. Smokeshops and dispensaries are highly visual environments. You want to see bold artwork, psychedelic graphics, and street-style posters that naturally capture attention.