Buds Pulling Ahead in Race with Booze

By
HeadQuest

The legal cannabis industry could emerge to become one of the biggest threats to the multi-billion-dollar beverage alcohol business, according to a new report.

The IWSR, the leading source of data and intelligence on the alcoholic beverage market, in conjunction with and BDS Analytics, says a growing number of consumers, especially millennials, are showing a preference to consume both booze and buds, versus older generations which tend to stick with just one.

Research shows that up to 40% of adults 21 and over consume cannabis in states where it’s legal. According to BDS Analytics, consumers will continue to look to cannabis products over alcohol for occasions when they are feeling creative, need to get motivated, or seeking health, medical or wellness benefits.

Last year, Americans drank 3.345 billion cases of alcohol, a 0.8% decline from 2017. That works out to about 7.9 billion gallons of booze — roughly 160 million bathtubs full.

Recent Stories

Recent Articles

NC Ban
By
Matt Weeks
Save Hemp, Save the World
North Carolina might save us all. A new state bill may be the industry’s best option to save itself from demise when new federal cannabinoid bans take effect in November. And it could use your support.
Tourism banner
By
Karen Maina
The Quiet Rise of Hemp Agritourism
Hemp is often considered for the things that it is not. It is not intoxicating, it is not illegal, and it is not marijuana. However, now we are seeing a focus back to what it can be. The plant is moving into the level of wine and chocolate and becoming a movement and a culture.
Schedule 3 1
By
Joe Reefer
What Does Schedule III Mean for the Industry?
It’s been several months since President Donald Trump signed an executive order to reschedule cannabis from Schedule I to Schedule III within the Controlled Substances Act (CSA). On paper, the recent executive order, entitled “Increasing Medical Marijuana and Cannabidiol Research,” is a huge step in the right direction for cannabis smokers across the country.
Sate of 3
By
Matt Weeks
The State of the States
For years, we’ve been told that this industry is the Wild West: a place where the only law amounts to whatever the guy with the gun says. But over the last 12 months, state governments have passed a spate of new regulations that promise to swap the relative lawlessness of poor enforcement of vague rules with real law and order.
Liz Grow Banner
By
Emily Long
Women in Cannabis: Liz Grow
With a last name like hers, it’s only fitting that Liz Grow ended up in the cannabis industry. Born and raised in Texas, Liz returned to her home state almost a decade ago to start Grow Haus Media with her husband, producer Patrick Pope. However, her personal journey with cannabis started back in 2011.
Kunda Banner
By
HeadQuest
Kunda Wellness: Revolutionizing Pelvic Care with CBD Suppositories
Kunda Wellness isn’t your average CBD brand. It was founded by two Doctors of Physical Therapy who have spent their careers treating pelvic floor dysfunction and helping people reconnect with a part of their body that’s often overlooked, dismissed, or wrapped in shame.
Bob Weir Hero
By
Joe Reefer
Remembering Weir: How Bob Weir Helped Carry The Grateful Dead’s Music for the Past 60 Years and Beyond
“Winter rain Now tell me why Summers fade And roses die.” – Bob Weir, “Weather Report Suite”
transdermal 5
By
Matt Weeks
The Trouble with Transdermals
For years, Jennifer Mansour felt them coming. “You can’t stop one,” she said. “As soon as I’d notice that the lights felt a little too bright, I knew I was done for. I’d tell my boss, and then I’d get in the car and pop on my sunglasses because I could feel another one coming on, and I couldn’t do a thing to stop it.”