Shatter Batter

It’s a beautiful day in Colorado, a blueberry sky perforated by sugar-capped mountain peaks that glow under the morning’s lemon-drop sun. Vape in tow, you’re taking a stroll through town, your breaths of the crisp mountain air interspersed with atomized plumes of a sticky sweetness that softens every step. You exhale another cloud as you round the next corner, almost colliding with an officer on foot patrol as you do. He sniffs the air.

“That’s a delicious smelling e-juice. What’s the flavor?”

You smile. It’s ok. You’re using Shatter Batter.

“Pink Lemonade,” you reply, and then invite him to come by the shop and try some.

He thanks you and you resume your stroll. You mutter a quiet “thank you” of your own. It’s not to your new patrol pal, but to Shatter Batter, the new, USP grade e-juice that effectively dissolves herbal concentrates into a concoction that you can take anywhere. You’d tried the idea with other liquids, but it clumped up like cottage cheese. This juice flows like silk.

You carry all six flavors, each designed to compliment the terpenes of your herb like cheese with wine. You even grabbed the neutral juice for those customers who crave purity. The directions suggested a ratio of one gram of concentrate for 3ml of juice, but you scaled it back for a subtle, daytime lift. You smile again, knowing that at a $25 retail price with a solid margin for your store, your new e-juice has lightened your step way more than your wallet. Thank you, Shatter Batter.

shatterbatter.com

Recent Articles

You’ve chosen to work in a gray area. You sell products that contain cannabis or cannabis-adjacent substances as well as accessories that can be used to consume it. And while that area has become less gray—you can see rays of sunlight peeking through—the skies are still cloudy. THC remains a Schedule 1 substance, even as medical marijuana has migrated to Schedule 3.
Running a cannabis business is notoriously complicated. For dispensaries, complex compliance burdens permeate every facet of the business, from zoning and licensing to marketing and payments. Whether you’ve been in the cannabis space for mere months or multiple decades, you’ve likely run into drawn-out approval processes, supply chain headaches, or constantly changing regulation that makes compliance challenging, not to mention the other micro and macroeconomic factors that plague all small business owners.
Blending traditional values with modernized, energetic branding, Not Ya Son’s Weed falls somewhere between the cannabis days of yore and today’s recreational cannabis boom. Not Ya Son’s Weed offers a variety of products—including pre-rolls, exotic flower, and gummies—that provide much-needed relief without being too overbearing.
The officials came for Lance Alyas once before. In 2023, they caught him in a sting, seized his merchandise, and tossed him in jail. But just seven days later, after he invoked Hawaii's version of a Freedom of Information Act request, the whole case fell apart. Alyas was released without bail, allowed to simply walk out the door. Now, he’s advocating for freedom from Hawaii’s state officials once again. Only this time, it’s not just his own freedom. As the owner of Oahu’s top-rated smoke shops, he’s fighting for everyone’s right to sell hemp products in the Aloha State.
Born Sara Benetowa in Warsaw, Poland, in 1903, Sula Benet may not be an immediately recognizable name in cannabis spaces today, but she should be. While she primarily studied Polish folk customs, Benet became known for her graduate thesis at the University of Warsaw, titled Hashish in Folk Customs and Beliefs. In the paper, she claims that the plant kaneh bosm—which is referenced throughout the Old Testament and Torah and often translated as “calamus”—actually refers to hemp. Benet’s theory remains both significant and highly controversial today, especially as various religious and evangelical groups continue to demonize the plant.
If the United States were ever a country based on strict adherence to the law, those days are long past. The modern game lies in devising methods to circumvent laws. It’s how the rich avoid taxes, the powerful avoid jail, and industries of all kinds bypass regulations. The paradox is that, despite its ubiquity, it’s not easy to stay beyond the reach of the long arm of the law. Well-moneyed, influential organizations still sometimes misjudge the political and legal playing field and have to pay up. The Sacklers (the family behind Purdue Pharma) eventually were bankrupted by the courts for their role in the opioid epidemic, and officials hit Meta with a $5 billion fine over privacy concerns.
When you walk into a smoke shop today, you might notice the glass cases that once held rolling papers and blunt wraps now display CBD tinctures, functional mushroom capsules, kava elixirs, and hemp-infused sparkling water. The staff might talk to you about terpene profiles, cortisol levels, and a new vape line.
I went home and told my girlfriend, who, after Googling the name of the business I bought it from, told me that, yes, it was technically weed. But it was CBD. She started laughing, telling me I had been ripped off.