California regulators last week launched the “Get #weedwise” digital advertising campaign because the recent legalization of marijuana failed to make much of a dent on the black market. Eradicating illegal sales was a key goal of Proposition 64, which was approved by voters in 2016 and went into effect last year, that requires growers, producers and sellers to be licensed.
The campaign encourages consumers to check the state’s online database to make sure the place where they’re buying their marijuana is legitimate.
