In the early days, we bought flower based on two metrics: THC percentage and the vague promise of either indica or sativa. It was like ordering wine based on alcohol content and whether the label showed a beach or a mountain. We’ve come a long way.

I've witnessed firsthand how patient advocacy can profoundly change healthcare and people's lives. Today, I'm honored to lead ASA once again, as we intensify efforts to ensure medical cannabis reaches all patients who need it, fully integrated into our nation's healthcare system.

Technology is everywhere. It’s in our phones, our cars, and at the local Starbucks. Believe it or not, next-gen technology can even be seen in many of today’s smoking accessories. You might even be using the latest cannabis tech without even realizing it.

The company, now known as the alt-cannabinoid powerhouse Arvida, started life as an engineering firm that designed state-of-the-art vape-filling machines.

It always amazes me how very different industries can have so much in common and learn from one another. Of course, this is not a new concept. Ford Motor Company once completely revamped how they stocked parts in their car factories after touring a large supermarket.

Shrinkage in retail is real! According to a report on the latest crime data, retailers lose over $13 billion annually, which equates to more than $35 million per day.

You’d think by now, the cannabis industry would be riding high on success, literally. Legal markets are growing, mainstream acceptance is widespread, and infused kombucha is just an aisle over from the seltzers. But behind the haze of progress, a bitter fight is brewing.

There’s a lot that AI can do for your shop. With the right inputs, you can use AI tools to develop marketing materials and more.

At HQ, we don’t shy away from controversy, but we also don’t exist to tear down legitimate players in the industry. We chose instead to invite both perspectives to weigh in.

The cannabis and hemp industry can be considered chaotic. No two states are the same. The regulations and compliance framework can be confusing because of the differences between full legalization and outright bans. There is also a gap between client expectations and state laws, which further complicates business operations and marketing.

We’re talking about the new workplace epidemic: vanishing without a trace in the middle of a business conversation. Yes, it's somehow a thing.

Given the popularity of its products, it’s odd that America’s cannabis industry feels so brittle. Smoke shops seem to teeter on the edge of annihilation due to a constellation of government and societal pressures.