HQ Welcome Feb 2020

Happy February, one and all. It is nothing but a pleasure to be on the other side of winter and all its bone-chilling bleakness. It’s not completely warm yet, especially in the northern half of the continent, but the Winter Solstice is now more than a month behind us, which means that the Sun is climbing a little higher on the horizon each day. Life is returning, slowly but surely. It’s almost time to come out of hibernation.

Not that any of us really got to hibernate; the retail cycle would never allow it. From Christmas rush to inventory to restock and now, straight into trade show season, there’s just no rest for the weary. But hey, at least trade show season means a trip to Vegas, where it’s practically always warm. If you’re heading out to the shows, especially CHAMPS, be sure and pack your orthopedic shoes and be doubly sure to come by the booth and say hi. We’ll be right up in the front as always. And if you’re currently flipping through this issue at the show, please take a moment to visit the booths of all of our wonderful sponsors and tell them we sent you. Meanwhile, wherever you are, we hope you enjoy the contents herein as much as we enjoyed putting it together.

Happy Valentines Day, happy Presidents Day and a joyous trade show season to all of you!

Recent Articles

ile Mike Wittenberg sat in a Dominican Republic prison, a thought occurred to him. “I could appreciate flushing the toilet,” he said. “When you’re in a third-world jail without running water 23.5 hours a day, you learn to appreciate the little things.”
When it comes to marketing, cannabis is different from every other consumer good available today. If sales start to dip in traditional retail, you can simply increase ad spending. However, with companies like Google, Meta, and even traditional broadcasters placing strict bans or severe limitations on cannabis advertising, the standard “pay-to-play” system just doesn’t work.
It feels impossible sometimes to escape the more ridiculousness aspects of pop culture—like pickleball, whatever a Labubu is, and the inevitable media frenzy surrounding Taylor Swift and Travis Kelce's upcoming wedding. Thankfully, there’s at least one trend that’s still on the rise that I can get behind, which is kratom.
When Adelia Carrillo (Fakhri) and Parisa Rad first sat down for brunch in Phoenix, AZ, with a few other women in the cannabis industry, they had no idea how that moment would change the trajectory of their lives. “The energy in that room was transformative,” Adelia says.
On its face, it makes sense: an anti-establishment asset in a counterculture shop. But the ethical ramifications of cryptocurrency ATMs have divided smoke shop owners, who are increasingly asked to host them.
Cannabis and comedy go hand-in-hand. After all, who hasn’t smoked a joint and immediately caught a case of the giggles? Who hasn’t taken a huge bong rip, only to have your best smoking buddy crack a joke as soon as you inhale?
How Aaron Pavloff made Field Tryp an exclusive luxury event for big-time buyers and vendors.
For Asia Cannario, the War on Drugs is especially personal. Like many people, she started using cannabis as a teenager and got into selling cannabis in her 20s in Baltimore, Maryland, long before any legalization efforts grew teeth.