Welcome – May 2020

Pssst. Hey there. It’s us, your pals at HQ. Is it safe to come out yet? It’s a weird question for us to be asking, we know, but keep in mind this is print media. It’s still late March where we are, but you’re reading this in May. That’s five weeks in the future for us and we have no idea what that looks like. Where we are, the world as we’ve known it seems to be hanging in the balance. Half the population is basically on house arrest while the global economy is on the verge of taking a siesta. 

We are hoping against hope that by the time this issue hits your mailbox, the world will be returning to some semblance of normal, that maybe we’ll all be wondering if we didn’t overreact just a little. We can hope. But whatever the scenario is in May of 2020, take heart. Remember that as Americans, we come from a long line of generations before us who stared into the abyss and laughed in the face of oblivion. It’s just what we do. 

So, chin up. Stay stocked and stay vigilant. You can weather this. You’re in the business of pleasure, of healing, and of aiding and abetting the pilgrims on their sacred journey. The world needs you now more than ever. 

Recent Articles

Even without the representation and recognition they deserve, women have always been at the center of the cannabis movement.
There are objects Americans buy because they need them, and objects Americans buy because they let them be a certain kind of person. A perfectly functional version exists, usually for a fraction of the price. But the other version comes with a name, a story, and a reason to pay extra.
Walk into any warehouse rave, desert gathering, or rooftop after-hours in 2026, and you’ll feel it: the psychedelic underground is back, louder, weirder, and far more self-aware than its ‘60s predecessor ever imagined.
In 62 BC, Julius Caesar announced his plan to divorce his second wife, Pompeia. She had been involved in an ancient Roman sex scandal, accused of flirting with another man during a women-only religious event.
ile Mike Wittenberg sat in a Dominican Republic prison, a thought occurred to him. “I could appreciate flushing the toilet,” he said. “When you’re in a third-world jail without running water 23.5 hours a day, you learn to appreciate the little things.”
When it comes to marketing, cannabis is different from every other consumer good available today. If sales start to dip in traditional retail, you can simply increase ad spending. However, with companies like Google, Meta, and even traditional broadcasters placing strict bans or severe limitations on cannabis advertising, the standard “pay-to-play” system just doesn’t work.
It feels impossible sometimes to escape the more ridiculousness aspects of pop culture—like pickleball, whatever a Labubu is, and the inevitable media frenzy surrounding Taylor Swift and Travis Kelce's upcoming wedding. Thankfully, there’s at least one trend that’s still on the rise that I can get behind, which is kratom.
When Adelia Carrillo (Fakhri) and Parisa Rad first sat down for brunch in Phoenix, AZ, with a few other women in the cannabis industry, they had no idea how that moment would change the trajectory of their lives. “The energy in that room was transformative,” Adelia says.