A growing percentage of consumers care more about the sustainable practices of the brands with which they engage. In a recent survey by Stifel and Morning Consult, more than half of the survey’s respondents shared they had bought from a new brand specifically for its transparent, environmentally responsive, and sustainable practice.
Similarly to how high-end coffee consumers are more loyal to brands that boost sustainable heritage, product origins, ethical sourcing, and roasts, researchers see comparisons between the growth of lifestyle brands in high-end coffee companies and the cannabis industry, a market expected to surge to more than $40 billion annually by 2025 It makes sense that brands willing to prioritize hand-trimmed cannabis grown without pesticides and machines will have an easier task of creating high-end products to which connoisseurs, knowledgeable and loyal to premium products, will flock.
Take a deep dive into the growing importance of quality sustainability for lifestyle brands at: tinyurl.com/HQNEWSGrowinggreen
