There’s no shortage of people seeking CBD. In fact, awareness of CBD jumped from 47% in 2018 to 70% in 2019, according to a Nutrition Business Journal survey, and according to according to the Hemp Business Journal, global CBD market will grow to $2.1 billion in consumer sales by 2020.
With those kinds of numbers backing its popularity, CBD should sell itself. But as with any product category, there’s more to selling it in a retail environment than simply grouping products together and creating eye catching displays. With that in mind, here are two tips for making your CBD section stand out so that you can make more sales.
Focus on Educating the Consumer
As is often the case in new markets, most consumers will need to be educated about the legality, effectiveness and uses of CBD. It’s still a no-no to promote the health and wellness benefits of CBD with anything other than anecdotal evidence, having literature available from a trustworthy source is essential. Project CBD has brochures you can easily download and print out to have on hand.
Brand-provided literature is important because people like taking stuff home with them whether or not they buy the product. Brochures are mobile and give customers the chance to become more familiar with the product on their own terms. Don’t forget to staple one of your store business cards to any marketing material you hand out.
Lock It Up
Visit any store, whether its electronics or makeup, and you’ll find the best stuff in a locked showcase. The reasoning is two-fold. A customer can’t just walk right up and pluck the product off the shelf. That’s a big plus for CBD products that are often high-value items in small containers, making them east targets ideal shoplifters. Some people might be dissuaded from a purchase that requires in-store help, but for those that are truly interested in the product, the situation gives store employees the opportunity to engage, educate and even up-sell. Make Your CBD Section Stand Out
By
There’s no shortage of people seeking CBD. In fact, awareness of CBD jumped from 47% in 2018 to 70% in 2019, according to a Nutrition Business Journal survey, and according to according to the Hemp Business Journal, global CBD market will grow to $2.1 billion in consumer sales by 2020.
With those kinds of numbers backing its popularity, CBD should sell itself. But as with any product category, there’s more to selling it in a retail environment than simply grouping products together and creating eye catching displays. With that in mind, here are two tips for making your CBD section stand out so that you can make more sales.
Focus on Educating the Consumer
As is often the case in new markets, most consumers will need to be educated about the legality, effectiveness and uses of CBD. It’s still a no-no to promote the health and wellness benefits of CBD with anything other than anecdotal evidence, having literature available from a trustworthy source is essential. Project CBD has brochures you can easily download and print out to have on hand.
Brand-provided literature is important because people like taking stuff home with them whether or not they buy the product. Brochures are mobile and give customers the chance to become more familiar with the product on their own terms. Don’t forget to staple one of your store business cards to any marketing material you hand out.
Lock It Up
Visit any store, whether its electronics or makeup, and you’ll find the best stuff in a locked showcase. The reasoning is two-fold. A customer can’t just walk right up and pluck the product off the shelf. That’s a big plus for CBD products that are often high-value items in small containers, making them east targets ideal shoplifters. Some people might be dissuaded from a purchase that requires in-store help, but for those that are truly interested in the product, the situation gives store employees the opportunity to engage, educate and even up-sell. 
Recent Articles
By
“Winter rain
Now tell me why
Summers fade
And roses die.”
– Bob Weir, “Weather Report Suite”
By
For years, Jennifer Mansour felt them coming.
“You can’t stop one,” she said. “As soon as I’d notice that the lights felt a little too bright, I knew I was done for. I’d tell my boss, and then I’d get in the car and pop on my sunglasses because I could feel another one coming on, and I couldn’t do a thing to stop it.”
By
We love a good music festival here at HQ Magazine. Now that the major music festivals in the U.S. are starting to release their initial lineups, we figured it would be a great time to review some of the best 2026 music festivals in cannabis-friendly states.
By
An old adage tells us not to judge a book by its cover, but A Woman’s Guide to Cannabis: Using Marijuana to Feel Better, Look Better, Sleep Better–and Get High Like a Lady makes a powerful statement about the role of beauty and femininity in the cannabis industry before you even read the first page.
By
Sometimes, it’s good to be obsessed. In an industry heavy with similar products, it’s often the little things on the margins that separate great products from good ones.
By
Even without the representation and recognition they deserve, women have always been at the center of the cannabis movement.
By
There are objects Americans buy because they need them, and objects Americans buy because they let them be a certain kind of person. A perfectly functional version exists, usually for a fraction of the price. But the other version comes with a name, a story, and a reason to pay extra.
By
Walk into any warehouse rave, desert gathering, or rooftop after-hours in 2026, and you’ll feel it: the psychedelic underground is back, louder, weirder, and far more self-aware than its ‘60s predecessor ever imagined.