Welcome – March 2020

Welcome to March, fellow Heads on the Quest. Glad to see everyone survived the bleakness of the winter months, now gloriously giving way to the warmth of spring. Likely, you’re still recovering from CHAMPS, which literally just ended a few days prior to this issue hitting your mailbox. We hope your recuperation is coming along swimmingly and would like to take this time to encourage you to get your rest, stay hydrated, and next round, maybe consider orthopedic shoes. Let it never be said of us that we don’t care about our readers.

That being said, keep the R&R to a minimum. April’s around the corner, which brings with it the annual hell week where the dreaded tax deadline and your customers’ favorite made-up holiday for some reason fall within five days of each other. Why the gods have seen fit to put these two events in such close proximity is a mystery requiring minds greater than ours to solve, but one thing is certain—and that is that you’ll need to be on top of your game. No doubt, you’ve amply prepared for both, but surprises always happen, so stay limber.

In the meantime, we hope you enjoy what we’ve prepared for you within the pages of this, our latest issue. We’ll catch you in April.

Recent Articles

Even without the representation and recognition they deserve, women have always been at the center of the cannabis movement.
There are objects Americans buy because they need them, and objects Americans buy because they let them be a certain kind of person. A perfectly functional version exists, usually for a fraction of the price. But the other version comes with a name, a story, and a reason to pay extra.
Walk into any warehouse rave, desert gathering, or rooftop after-hours in 2026, and you’ll feel it: the psychedelic underground is back, louder, weirder, and far more self-aware than its ‘60s predecessor ever imagined.
In 62 BC, Julius Caesar announced his plan to divorce his second wife, Pompeia. She had been involved in an ancient Roman sex scandal, accused of flirting with another man during a women-only religious event.
ile Mike Wittenberg sat in a Dominican Republic prison, a thought occurred to him. “I could appreciate flushing the toilet,” he said. “When you’re in a third-world jail without running water 23.5 hours a day, you learn to appreciate the little things.”
When it comes to marketing, cannabis is different from every other consumer good available today. If sales start to dip in traditional retail, you can simply increase ad spending. However, with companies like Google, Meta, and even traditional broadcasters placing strict bans or severe limitations on cannabis advertising, the standard “pay-to-play” system just doesn’t work.
It feels impossible sometimes to escape the more ridiculousness aspects of pop culture—like pickleball, whatever a Labubu is, and the inevitable media frenzy surrounding Taylor Swift and Travis Kelce's upcoming wedding. Thankfully, there’s at least one trend that’s still on the rise that I can get behind, which is kratom.
When Adelia Carrillo (Fakhri) and Parisa Rad first sat down for brunch in Phoenix, AZ, with a few other women in the cannabis industry, they had no idea how that moment would change the trajectory of their lives. “The energy in that room was transformative,” Adelia says.